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Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Wednesday, February 8, 2017

PERSONALIZED "CODED COUTURE" DRESS BASED ON SMARTPHONE APP DATA IS CREATED BY GOOGLE AND H&M

"Finding something unique to wear is difficult. It can be expensive or take a lot of time," says Swedish fashion blogger Kenza Zouiten, in a film on the H&M-backed Ivyrevel fashion website.


But now the "I have nothing to wear" dilemma could be solved by a new app, which aims to create a customized dress design based on smartphone data showing someone's location and activity, as well as the weather.

The "data dress" technology is a collaboration between Google and Ivyrevel, and is based on Android's Awareness API, which lets apps "be aware of all aspects of a user's environment," according to a post on the Android Developers' blog.

Friday, April 17, 2015

HOW SUCCESS ALMOST KILL "MAGIC: THE GATHERING" CARD GAME

This guy is ready to play a really sick hand.Magic: The Gathering is a game where players use cards to cast spells on their opponents. The game quickly became a hit after it was introduced in the mid-1990s. But the game's very popularity led to a crisis inside the company.

Magic cards are sold in small packs with random sets of cards, like baseball cards. And, like baseball cards, some Magic cards quickly became more desirable — and more expensive — than others. Not long after the game was invented, particularly desirable cards were selling for hundreds of dollars each.

A LITTLE JOLT OF ELECTRICITY WILL BOOST PEOPLE'S CREATIVITY

ShutterstuckNeed some creative, out-of-the box ideas? Try adding a little jolt to your next brainstorming session.

Researchers from the University of North Carolina-Chapel Hill have found that stimulating the brain with electrical impulses boosts creativity. The impulses, researchers say, activated specific brain waves associated with originative thinking, and people who were buzzed scored significantly higher on a test of creative thought.

Time to kiss writer’s block goodbye.

Thursday, August 21, 2014

NY WORLD TRADE CENTRE NEW LOGO


The new logo for the World Trade Center in New York City has been revealed—it is the result of a US$3.57 million branding project that was undertaken by Landor Associates. 


Considering the historical significance of the site, the logo is rather unsurprisingly brimming with meaning and references—however, according to Fast Co. Design, it is more “confusing” than poetic.

THORIUM CAR: NEED TO BE REFUELED EVERY 100 YEARS (video)

If you haven’t yet been amazed by the hybrid car that runs on air or the water-powered engine, this vehicle is sure to make you think twice about the alternative forms of transportation which will one day rule the road.

The new Thorium car, created by a company called Laser Power Systems, is completely emission-free, turbine-free, and is electricity generated. It’s one of the new sustainable-powered engines to show just how unnecessary modern day propulsion engines are and also offer an exciting alternative.

Saturday, August 16, 2014

PHOTOSHOP: LANDSCAPE EDITING - NATURAL HDR EFFECT (video)

In this tutorial I will show you how I enhanced a landscape photo in Photoshop using HDR toning and adjustment layers. I will also show you how to create realistic sunlight using Gradients and the Apply Image option to create selective masking.

Saturday, August 9, 2014

A NEW LOGO FOR ADIDAS

Based in Frankfurt, Germany, BRAND DESIGNER Oğuzhan Öçalan recently gave sportswear giant Adidas a branding makeover.

After analyzing Adidas’ branding design, he concluded that the brand’s use of different logos for each of its sub-brands can be confusing for consumers and thus weaken the branding strategy.

Thursday, August 7, 2014

THE STORY BEHIND SEXY CHINESE PEACH BUTTS

Because Nothing Says 'I Love You' Like Fruit Wearing Lingerie

Saturday is Chinese Valentine's Day (August 2, 2104). But why buy your loved one flowers when you can give her peaches wearing panties? Just yesterday, the scantily-clad fruits went viral -- not just in China, but globally. The juicy bottoms were tweeted by a Chinese state news outlet, the People's Daily, and also got coverage in mainstream U.S. outlets such as New York magazine and Kotaku.

Friday, March 14, 2014

HIGHLY CREATIVE PEOPLE DO 18 THINGS DIFFERENTLY

Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, but it may also change based on situation and context. Inspiration and ideas often arise seemingly out of nowhere and then fail to show up when we most need them, and creative thinking requires complex cognition yet is completely distinct from the thinking process.

Saturday, December 7, 2013

PANTONE COLOR OF THE YEAR 2014: RADIANT ORCHIRD

Pantone, an X-Rite company and the global authority, today announced PANTONE® 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the color of the year for 2014.

“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

Monday, October 28, 2013

HONDA ILLUSIONS (video)

Tuesday, March 12, 2013

MILK RUN (video)

Saturday, March 9, 2013

FUNNY TV COMMERCIAL (video)

Thursday, March 7, 2013

THE BEST ADVERTISING IS SINCERE


In the throes of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any channel. Under the klieg lights of The New, we risk losing sight of what makes all of it possible — an old-fashioned virtue that's equally at home in social, mobile, and digital, and also in ad agency conference rooms everywhere, despite what the stereotypes might suggest. I'm talking about sincerity.

Wednesday, January 16, 2013

EVERYDAY CREATIVITY


We all marvel at other people's artistic achievements and ingenuity. But most of us fail to nurture our inner innovator. Start living creatively and reap the benefits—including fewer relationship headaches and more fulfilling workdays.

The tattoo artists throughout Russia's prison system have never had lessons in painting technique (nor, apparently, hygiene training). They don't have ink and tools at their disposal. And yet they create entire murals on one another's chests and backs: onion-domed cathedrals, intricate cobwebs, chilly grim reapers. And they're not just beautiful decorations—they are coded biographies, telling those in the know their bearer's history and affiliations.

Friday, December 7, 2012

EMERALD: COLOR OF THE YEAR 2013



CARLSTADT, N.J., Dec. 6, 2012 – Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 17-5641 Emerald, a lively, radiant, lush green, as the Color of the Year for 2013.

Wednesday, November 7, 2012

COKE ZERO: UNLOCK THE 007 IN YOU (video)

Sunday, October 28, 2012

BEYERDYNAMIC CUSTOM SERIES (video)

Thursday, October 25, 2012

SKYFALL: HEINEKEN COMMERCIAL (video)

Thursday, September 20, 2012

A TALE OF TWO JAMES BOND 'SKYFALL" POSTER


Daniel Craig, James BondTwo very different posters emerged for November's release of the 23rd James Bond installment, Skyfall. In one, current Bond incarnation Daniel Craig looks the upright perfectly dressed 007. Sure he has a