Thursday, September 20, 2012
A TALE OF TWO JAMES BOND 'SKYFALL" POSTER
Two very different posters emerged for November's release of the 23rd James Bond installment, Skyfall. In one, current Bond incarnation Daniel Craig looks the upright perfectly dressed 007. Sure he has a
gun, but he holds it more like a martini as he stands in perfect posture with the Union Jack and what appears to be the City of London in the background. The second one ditches the British flag for a more casual James Bond hitting the dirt in action (with blazer), with a side view of Craig pointing his pistol at an unseen assailant with large 007 emblazoned in the background.
The two posters clearly meant to appeal to Bond fans on either side of the pond as clearly marked by their release dates. Upright Bond looking spiffy with tux and bow-tie (and British flag) of course will appeal to British fans as clearly marked by the October 26th release date. Rough and tumble shoot-em-up Yanks meanwhile, see James Bond in action, ready to shoot his nemesis as he risks tears and dirt as he hits the ground (but his hair still looks quite in place).
EW surmised (http://insidemovies.ew.com/2012/09/17/dueling-skyfall-posters-james-bond/ ) that the British Bond poster played into U.K. stereotypes, which of course translates into something more formal. And of course the American version is meant to appeal to their comparatively more trigger-happy cousins in the former colonies.
In the latest installment, Bond's loyalty to M is tested as her past comes back to haunt her. Sam Mendes is directing the film, which also stars Javier Bardem, Ralph Fiennes, Helen McCrory, Ben Whishaw and Judi Dench.
Compare/contrast the two posters and give your two cents. Which one do you like better?